Capital One
Mascot Challenge
This is tackling social media 1-0-Capital One. The assignment? Tap into the passionate community of college football fans before the season starts and keep them engaged all year long. The idea? ROAD TRIP! We kicked off this year's Mascot Challenge with a Capital One RV, driven by Visigoth, picking up mascots from 12 schools across the country. Over 22,000 fans have signed up so far, with more joining every day on sites like Facebook, Twitter and YouTube.
