Olsonology

The Science of Social Engagement

Archive for social circles

OLSON Biked to Work

By Patrick Stephenson, 12:00 AM on Mon Apr 26 2010, 872 View(s), 0 Comments

Image: 30DaysofBiking

On Friday, April 23—the day after Earth Day—nearly 30 OLSONites biked to work in honor of #30daysofbiking. I... Read more …

O’OLSON is leading the Minneapolis St Patrick’s Day Parade

By The Brickman, 12:00 PM on Wed Mar 3 2010, 484 View(s), 0 Comments

Image: St. Patrick's Day Parade logo

Like a crazed leprechaun chasing down a pot of gold, OLSON's beloved Brickman is descending from his Loring Park rooftop perch to lead us in the Minneapolis St. Patrick's Day parade Read more …

Brilliant Creative: Creating Social Circles Out of Nothing.

By Sam Saunders, 4:45 AM on Tue Dec 15 2009, 453 View(s), 0 Comments

This video explaining the viral marketing campaign created for The Dark Knight is an example of creating social circles for a common cause. Read more …

Joyous NOSLO: Behind the Scenes

By Piper Lemons, 12:00 AM on Mon Nov 30 2009, 400 View(s), 0 Comments

Giving thanks over a four-day weekend leads to the kick-off of the annual holiday festivities at OLSON. You can feel it in the chilly Minnesota air. One can only imagine what is going on behind these doors. Read more …

Read More: NOSLO, holiday, social circles

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Going "Beyond Social Media" at the American Marketing Association Conference

By John Olson, 12:00 AM on Wed Nov 18 2009, 1433 View(s), 0 Comments

My November 10 presentation at the Minnesota American Marketing Association Conference advertised that it would go "beyond" social media. Beyond would refer not to the next hot trend but to an ancient ideal... Read more …

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