Pain and Pleasure of Technology
By Julianna Simon, 8:45 AM on Tue Aug 4 2009, 357 view(s), 0 Comments
Males in their thirties are "significantly attached" to mobile devices and computing.
Males in their 20s are among the most active users of the technologies, but they describe the usage as an "obligation." (Pew Internet Research)
My Takeaway: As technology becomes more embedded in our daily lives, it can shift from something interesting and delightful (a hobby or an obsession) to just another chore. When we create messaging, we need to think about the mindset of the person interacting with our work.
What do you think?
-Julianna Simon, Brand Anthropologist
Read More: technology, mobile
