Living Viral: The Oasis Story
By Sam Saunders, 12:00 AM on Tue Dec 8 2009, 411 view(s), 0 Comments
The Social Circle of Oasis fans connected via the Web. Then in person. Then with others through word of mouth. And it all ended back on web (to report on it). Where the cycle started again, and snowballed.
It's brilliant, and picked up Titanium at Cannes this year.
-Sam Saunders, Accociate Creative Director, Writer
Read More: viral marketing, social circle, word of mouth
