Olsonology

The Science of Social Circles

The Magical Mistletoe

By Eric Luoma, 12:00 AM on Thu Dec 10 2009, 158 View(s), 0 Comments

In case you missed the five-foot botanical ball swinging from a flagpole on our building, we thought we’d bring it to your attention on the less-festooned forum of our blog. Read more ...

Read More: mistletoe, holiday, cheer, community

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Living Viral: The Oasis Story

By Sam Saunders, 12:00 AM on Tue Dec 8 2009, 229 View(s), 0 Comments

The Social Circle of Oasis fans connected via the Web. Then in person. Then with others through word of mouth. Read more ...

Joyous NOSLO: Behind the Scenes

By Piper Lemons, 12:00 AM on Mon Nov 30 2009, 208 View(s), 0 Comments

Giving thanks over a four-day weekend leads to the kick-off of the annual holiday festivities at OLSON. You can feel it in the chilly Minnesota air. One can only imagine what is going on behind these doors. Read more ...

Read More: NOSLO, holiday, social circles

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Going "Beyond Social Media" at the American Marketing Association Conference

By John Olson, 12:00 AM on Wed Nov 18 2009, 741 View(s), 0 Comments

My November 10 presentation at the Minnesota American Marketing Association Conference advertised that it would go "beyond" social media. Beyond would refer not to the next hot trend but to an ancient ideal... Read more ...

“Girls’ Night Out” Online?

By Christina Clawson, 12:00 AM on Wed Nov 11 2009, 451 View(s), 0 Comments

I was invited to “attend” an online Tupperware party on Facebook today and I was curious to know what the company was up to. Could Tupperware really imitate their legendary in-home parties in the digital world? Read more ...

Read More: direct sales

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Falling Madly for the Power Suit

By Emalie Wichmann, 2:26 PM on Sun Sep 27 2009, 1154 View(s), 0 Comments

At first, it seems far from plausible, if not completely impossible. Who on this message-soaked earth would have so many jean-clad, tennis shoe-wearing creatives falling for the power suit this fall? Read more ...

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