Olsonology
The Science of Social Circles
The Magical Mistletoe
By Eric Luoma, 12:00 AM on Thu Dec 10 2009, 158 View(s), 0 Comments
In case you missed the five-foot botanical ball swinging from a flagpole on our building, we thought we’d bring it to your attention on the less-festooned forum of our blog. Read more ...
Living Viral: The Oasis Story
By Sam Saunders, 12:00 AM on Tue Dec 8 2009, 229 View(s), 0 Comments
The Social Circle of Oasis fans connected via the Web. Then in person. Then with others through word of mouth. Read more ...
Joyous NOSLO: Behind the Scenes
By Piper Lemons, 12:00 AM on Mon Nov 30 2009, 208 View(s), 0 Comments
Giving thanks over a four-day weekend leads to the kick-off of the annual holiday festivities at OLSON. You can feel it in the chilly Minnesota air. One can only imagine what is going on behind these doors. Read more ...
Going "Beyond Social Media" at the American Marketing Association Conference
By John Olson, 12:00 AM on Wed Nov 18 2009, 741 View(s), 0 Comments
My November 10 presentation at the Minnesota American Marketing Association Conference advertised that it would go "beyond" social media. Beyond would refer not to the next hot trend but to an ancient ideal... Read more ...
“Girls’ Night Out” Online?
By Christina Clawson, 12:00 AM on Wed Nov 11 2009, 451 View(s), 0 Comments
I was invited to “attend” an online Tupperware party on Facebook today and I was curious to know what the company was up to. Could Tupperware really imitate their legendary in-home parties in the digital world? Read more ...
Falling Madly for the Power Suit
By Emalie Wichmann, 2:26 PM on Sun Sep 27 2009, 1154 View(s), 0 Comments
At first, it seems far from plausible, if not completely impossible. Who on this message-soaked earth would have so many jean-clad, tennis shoe-wearing creatives falling for the power suit this fall? Read more ...