OLSON Named 2010 “Agency to Watch” by Advertising Age
Thu Jan 28 2010
MINNEAPOLIS— January 28, 2010 — Advertising Age, the leading global print and online source of news, intelligence and conversation for marketing and media communities, has selected OLSON, Minneapolis, as one of its “Agencies to Watch.”
“If there’s a single agency that embodies the nascent creative renaissance currently afoot in Minneapolis, it’s independent OLSON,” writes Advertising Age in its January 25 issue. “The shop boasts 11 consecutive years of double-digit growth. Its reputation may have been built doing project work for marketers such as Target and General Mills, but recent wins show OLSON is progressing into a shop trusted with agency-of-record responsibilities. If it can thrive to the same extent in that new role, expect to read about OLSON landing even bigger fish next year.”
“Staying focused on work and clients, and taking creativity to new places beyond the traditional and expected, that’s what has allowed OLSON to get here,” says Kevin DiLorenzo, president, OLSON. “It’s nice to be recognized for what we are creating—we’re working hard to reinvent what it means to be an agency.”
To see the entire list, click here.
Each year, Advertising Age publishes its agency A-List, honoring “the best agencies in the land,” from big agency networks and independent digital shops to PR firms and brand consultancies. To be considered, agencies must demonstrate that work improved the client’s bottom line, show new business wins and offer innovation in their business models. The “Agencies to Watch” list is a selection of agencies AdAge writes “should be on your radar in 2010.”
OLSON, named one of Inc. Magazine’s fastest-growing private companies, is a 180-person nontraditional agency based in Minneapolis and dedicated to building brand communities through innovative methods. Holistic by design, OLSON provides brand strategy, advertising, interactive, social networking, design, public relations and media for some of the world’s most respected brands. For more, enter our circle at www.oco.com, friend us at facebook.com/olsonagency and follow us on Twitter @OLSONagency.
